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Business Strategy

Strategy is a way of achieving overall long term goal or aim. It usually involves a plan. Business strategy Is the long term plan by an organization designed to achieve a goal or a set of goals.

Any organization that wants to perform well in today’s complex business environment must be sound in business strategy. It is the direction of the company and must not be overlooked. A business leader must spend more time in mapping out strategies. He must be pro active instead of reactive.

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